![]() #YouTubeRewind was the number one trending topic on Twitter on Wednesday. Stay tuned for the video drop at 10:00 am PT! - /UwEKhmYhNL ![]() Just popping in to unbox #YouTubeRewind real quick. To build anticipation for it, YouTube created an "unboxing" video – another route brands in the toymaking industry, for instance, take to advertise their products. The video, titled YouTube Rewind 2015, includes: Bethany Mota, who makes beauty and fashion videos and has participated in video advertising campaigns with companies such as Forever 21 and JC Penny Todrick Hall who has worked with Fiat Joey Graceffa, who has helped to promote brands like Top Shop, Procter & Gamble, Intel, and eBay and Miranda Sings, who has worked with brands such as Hallmark.Ĭelebrities such as John Oliver and James Corden also have cameos. While it is understandable that neither advertisers nor some in the community would want controversial creators like PewDiePie and the Paul Brothers in Rewind, YouTube’s blind insistence on purely advertiser-friendly creators has led it to miss the people and content that made YouTube great in 2018.Digital influencers have several starring roles in a video YouTube put together highlighting people involved in the site’s most popular videos of 2015. As demonstrated by user backlash over Tumblr’s new policy concerning NSFW art, media platform sites may make business decisions to the detriment of the community, and YouTube has done this with Rewind 2018. These roles are often difficult to balance and compete with one another. It is important to remember that YouTube is both an online community and a business. Why YouTube Rewind 2018 was so disliked by its own community was that it focused more on its advertisers than its community. In Rewind 2015, YouTube celebrated gay marriage in the U.S, but the focus still remained on the community and its tapped-in creators. In the unfairly maligned Rewind 2017, YouTube masterfully balanced events that occur within the community with events that affect as all by having the creators hold hands and showing some of the news coverage about traumatic events that year. It was bad because there was never any overt linking of these issues to movements in the YouTube community and user experience. The campfire scene in the middle of the video wasn’t bad because it mentioned important and divisive issues like diversity, mental health, and representation. Lack of connection with the community even affected the video’s more political messages. A Compliation of the past 4 years of YouTube.This video is Not monetized by me.Rewind YouTube Style 2012What Does YouTube Rewind Say 2013Turn Down for Youtub. ![]() These more relevant YouTube allusions were replaced with overdone Fortnight references. While Walmart Yodeling Kid thankfully made it into the video, similar internet phenomenon like T-Series and Johnny Johnny Yes Papa was not even mentioned. In exchange, the Rewind failed to highlight creators that defined the year like Shane Dawson, who’s documentary videos on the lives of YouTubers changed how people viewed the platform.īy having a small cast of creators that were not all well attuned to the YouTube community in 2018, the year’s Rewind couldn’t speak to trends and events that had shaped the year for that site. ![]() Despite her continued popularity and talent, it’s difficult to make the case for why a creator like Koshy should be featured in a video reviewing 2018 when her last content video was in late February of that year. Songs of Youtube Rewind 2015 - Part 1Hola, gracias por estar aquí :)No olvides suscribirte para más videos, y de activar las notificaciones.Hello, thank yo. Featured creators like Lily Singh, Casey Neistat, and Lisa Koshy, have all attempted to move towards more mainstream acting projects. There were many celebrities who did not start in the YouTube community, such as actor Will Smith, late night show hosts John Oliver and Trevor Noah, and Twitch streamer Ninja.Įven some of the content creators in the Rewind that started in YouTube are no longer as attached to its community. Additionally, very few of the people who are featured in the Rewind have a strong presence within the YouTube community. While the decision may have been a stylistic choice to help with Rewind 2018’s more storyline structure, the loss of so many creators was felt during the video. Despite the continued growth and diversity of the platform, this year’s Rewind included around 100 creators, less than half the size of last year’s over 250 strong creative cast. ![]() Far more worrying was the culling of YouTube content creators featured in total. ![]()
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